KEYNOTES

Corporations are transforming their business models in an attempt to increase revenue, operational efficiency and global competition by designing innovative business models and processes to be disruptive in their market space. The business leaders are looking for IT to provide and support the disruptive business models. However, the majority of IT's budget and resources are spent in maintenance leaving little time and resources for IT to be innovative and meet the business demands. In addition, many IT Corporations have adopted SOA in adhoc fashion and achieved some maturity in the technology. The key to aligning the IT objectives with the business objectives is a structured approach. Come hear about new ways to develop the required capabilities and prioritize the initiatives to create a Business and SOA transformation roadmap.

ECM now encompasses several areas of Information architecture including Enterprise 2.0. Currently the ECM providers are viewing Enterprise 2.0 as part of the ECM strategy. The session will focus on how business can use the Enterprise 2.0 tools. The Way to Work is a snapshot of how Enterprise2.0 tools such as Wiki, Blogs, Mashups, RSS play a role in helping business to move forward. Some of the these help in collaboration, generation of ideas which increases human interaction showing the business the way to work.

We are at the cusp of the biggest industry change; The way software is delivered and monetized is undergoing a fundamental shift. The multiple models for monetization are fundamentally shifting the software industry and business models. Traditionally software companies have made monies only in licensing and now there are three additional models to monetize. Software licensing is going to continue to exist and grow. Online advertising will grow. Online transactions and subscriptions will grow. But perhaps most importantly for a number of our partners, the amount of value that will be delivered by humans providing customization services, application development services, management services, hosting services, will also continue to grow, and so we see a big opportunity for our partners as we make this transformation to Windows and Windows Live and the new software plus service user interface and computing model. Virtualization is much more than simply consolidating physical servers and cutting data center costs. At Microsoft, virtualization means helping IT departments maximize ROI and cost savings across the enterprise, and powerfully improving business continuity. That's why we created a portfolio of products that address all aspects of the physical and virtual infrastructure-servers, networks, applications, and desktops-across multiple hypervisors, and that can be easily managed through a centralized console.

We are at the cusp of a big industry change; The way software is delivered and monetized is undergoing a fundamental shift. The multiple models for monetization are fundamentally shifting the software industry and business models. Traditionally software companies have made monies only in Licensing and now there are three additional models to monetize. Software licensing is going to continue to exist and grow. Online advertising will grow. Online transactions and subscriptions will grow. But perhaps most importantly for a number of our partners, the amount of value that will be delivered by humans providing customization services, application development services, management services, hosting services, will also continue to grow, and so we see a big opportunity for our partners as we make this transformation to Windows and Windows Live and the new software plus service user interface and computing model.

According to Gartner, the annual cost to own and manage software applications can be up to four times the cost of the initial purchase. As a result, companies end up spending more than 75% of their total IT budget just on maintaining and running existing infrastructure and software, companies have accepted this as a cost of doing business. The number of software applications that a company may need is infinite but the resources are finite. The Software-as-a-Service (SaaS) revolution allows companies to subscribe to software applications and have minimal cost of ownership on a usage basis. SaaS solutions are more cost effective than ownership. Thus, companies can spread their IT budget across applications to support their business needs which will contribute to the bottom line. On-demand collaboration is among the leaders in the SaaS platform along with CRM solutions. People want to work together and share data, video & audio with anyone, anywhere, anytime. We are in the “NOW” era of collaboration. . Today’s collaboration solutions also offer a very high level of security and availability. As the environment for collaboration is changing, IT departments are now making collaboration services as part of their overall deliverables.