November 11-12, 2010. NIMHANS Convention Centre, Bangalore, India

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 As the world slowly but surely emerges out of one of the worst global slow down in recent times, and learns to grapple with a dynamic and ever changing economy, our enterprises present us with even more challenges and requirements to become agile, service-oriented, customer-oriented, cloud enabled, business intelligent and socially connected.

Centered on the theme Shaping Your Enterprise for New Business Realities, the third edition of India's annual summit for business technologies features some of the most important and relevant tracks that will empower you with all the necessary know-how required for your applications and your company to prosper in this climate, now and into the future:

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Richard Mark SoleyChris HardingAshish VarerkarNils PuhlmannSimone BrunozziChriss HardingRohit BhardwajRamesh LoganathanUdayan BanerjeeChris HardingRohit BhardwajJanakiram MSVChris HardingMahesh PatelUdayan BanerjeeNils PuhlmannSimone BrunozziSachin Vinod RathiBharathi LeleVikram RajkondawarSaranya SriramSandeep J AlurRohit BhardwajSachin Vinod RathiMax DolgicerRohit BhardwajSaranya SriramMax DolgicerRahuldev RajguruChris HardingMax DolgicerChris HardingJyoti BhatMax DolgicerRichard Mark SoleyNils Puhlmann

Business Technology Summit 2010 will take place November 11 and 12 at the NIMHANS Convention Center, Bangalore, India.

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Business Technology Summit is India's first, largest and single-most inspirational technology show attended by a serious audience of over thousand lively and thought-provoking IT practitioners and business leaders. With outstanding education sessions, powerhouse speakers, and demand-driven content BTS 2010 offers a great way to maximize your company's visibility and maintain a heightened profile, before during and after the event.

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A result of several hundred hours of understanding what you need as an attendee, the BTS 2010 program offers all that you need to maximize your productivity and shape your customer's business in a post crisis world. Go ahead and take those two days out of your projects. You will thank us for the re-education and for rejuvenating the way you work in 2011.

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BT Summit Video Archive

In its third year, Business Technology Summit has established itself as the numero uno conference for the community, with world-class experts articulating the very best of what business technologies have to offer. Below, we have provided a taste of the sessions at the conference through videos from our archive. Over 3,000 qualified and serious attendees have benefitted from assimilating the BT Summit content. Sign up today.

Best Practices for Enterprise SOA Deployment

Bob Marcus, the leader for SOA and Distributed Virtualization standards at the Network Centric Operation Industry Consortium, discusses requirements and best practices for enterprise SOA Deployment. The session is based on Bob's experience working with large enterprises such as General Motors and Boeing. It also includes recommendations from a session on 'SOA Deployment: Industry Best Practices' Bob has organized for several US government agencies. >>read more

Designing Reusable Service Interfaces

One of the challenges of SOA is the development of services that are reusable, which can participate in several different processes and orchestrations. Designing and implementing reusable services is a much harder task than implementing services for single use. Matjaz Juric discusses best practices for designing reusable service interfaces, possibilities provided by WSDL, and the versioning issue that becomes crucial when changing or modifying services to make them more reusable. >>read more

Doing More With Less In the Downturn - Interview with Embarcadero's Philip Rathle

Having affordable access to the right tools at the right time has never been more important, especially with today's intense scrutiny on budgets and expectations to do more with less. In this interview, Philip Rathle, Director of Product Management at Embarcadero All Access, discussed recession storming and demystifies the changing IT environment and its impact on global business. >>read more

Business Transformation vs. SOA Transformation - Can I do Both?

Corporations are transforming their business models in an attempt to increase revenue, operational efficiency and global competition by designing innovative business models and processes to be disruptive in their market space. Manoj Saxena, VP at IBM Software Solutions Group, says business leaders are looking for IT to provide and support the disruptive business models. However, the majority of IT's budget and resources are spent in maintenance, leaving little time and resources for IT to be innovative and meet business demands. Additionally IT corporations that adopt SOA in an adhoc fashion achieve only limited maturity in the technology. The key to aligning IT objectives with business objectives is a structured approach. >>read more

Brian Behlendorf on Open Source, Subversion, the rise of Globalization and Carbon Offsets

Brian Behlendorf is the Founding Member of ASF and Apache HTTPD and the Founder of Collabnet. In a free-wheeling interview he talks about the concept of an open source company in today's world, the indirect economic value being created by open source projects, the commercial drivers behind open source projects, the intense sharing culture promoted by social networking and collaboration tools, and his green responsibilities and how he carbon offsets his travel. Brian also discusses how application development needs to change to meet the needs of an increasingly globalized world, benefits of a virtualized infrastructure management system, factors that will hinder adoption of Subversion 1.5 and how Subversion stacks up against the competition. >>read more

Software + Services: Fundamental Shifts in Platform Computing

Multiple models for monetization are fundamentally shifting the software industry and business models. Traditionally software companies made monies only in licensing and now there are three additional models to monetize. Srikanth Karnakota says software licensing is going to continue to exist and grow. Online advertising will grow. Online transactions and subscriptions will grow. But perhaps, most importantly, the amount of value delivered by humans providing customization services, application development services, management services, hosting services, will also continue to grow, and they will need a software plus service user interface and computing model. >>read more

State of the Union - SOA Standards

The author of the seminal book "Great Global Grid: Emerging Technology Strategies" discusses the status of SOA-related standards and their applicability. This has been an active area over the last few years with multiple standards being developed and supported by different organizations. However there are still concerns about the complexity and maturity of SOA standards. The content is based on Bob Marcus' recommendations for government agencies in the US and Asia. It also includes information from an "Emerging Standards for SOA" session he organized bringing together leading standards groups. >>read more

Is TelePresence the Green Product of the Century? Jeanne Lim Explains

Companies are fast realizing that being clean and green is good for business. Turning green is not cheap, however, and customers often do not want to pay extra for green technology. Tandberg's Jeanne Lim explains how video conferencing is green, if TelePresence is indeed the green product of the century, and how the total cost of ownership of green IT implementations justifies a larger initial investment in exchange for savings down the road. Jeanne also explains how video conferencing makes healthcare and educational facilities more accessible in developing countries like India. >>read more

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